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Shopping Bag
HL Packaging Group
Impact Lab
HL Packaging Group is an expert in research and development of environmentally sustainable materials for Direct to Consumer packaging. Its focus is to provide materials that can be practically used as a delivery container while being simply disposed of by the end consumer.
For the brands interested in a shopping bag that expresses their commitment to a sustainable lifestyle, I developed a reusable bag that is made from PCR (post consumer recycled) plastic bottles. These bags are made from 90% recycled plastic bottles and are sturdy enough to be reused hundreds of times. Full color branding can be printed on the bags to allow continuous advertising everytime the bag is used.
The biggest challenge we faced was how to understand the differences between the different eco-claims that each vendor was making. I created a rating scale to help HL make internal decision on how to both choose materials and explain material choices to their brands. See an explanation of the rating scale and how reusable bags made from recycled plastic stacks up below.
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